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AdSense for mobile content program policies

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AdSense for mobile content allows publishers to generate earnings from their mobile webpages using targeted Google ads. AdSense for mobile content is currently available for high-end phones in all countries. For standard mobile websites, we support a limited number of locations.
In addition to our standard program policies, publishers who wish to participate in AdSense for mobile content must also comply with the following policies specific to mobile-compliant webpages.
Mobile Webpage Markup Languages
  • wml (WAP 1.x.)
  • xhtml (WAP 2.0)
  • chtml (imode, etc.)
  • html (high-end ad units only)
Ad Placement and Behavior
  • Only one AdSense for mobile ad unit may be displayed per mobile webpage.
  • A "double" ad unit can only be placed on the bottom of the page, but may appear above the page's footer (e.g. navigational links, copyright messages, etc.).
  • Google ads displayed on a publisher's mobile-compliant webpage may not be modified or obscured in any way.
  • After a user click, display of the advertiser's landing page may not be interrupted or prevented in any way. For instance, publishers may not display their own interstitial pages before taking users to the advertiser's website.
  • AdSense for mobile content ad units may not be used in mobile applications.
The use of AdSense for mobile content in a mobile application is a violation of AdSense policies. A mobile application constitutes any downloadable application, even if a WebView is used to display the ad. Any AdSense for mobile content ad units found in mobile applications will be disabled. If you’re looking for an advertising solution for your mobile application, please sign up for AdMob, Google’s leading mobile advertising display product.
Site accessibility
Our crawler must be able to access your mobile webpages to provide relevant ads. For more information, please see our entry on mobile ad targeting.
Mobile AdSense for search
  • Only one mobile AdSense for search box may be placed on each page.
  • Unless explicitly stated otherwise, all AdSense for search policies also apply to mobile AdSense for search.
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